As Google goes on struggling with +1 Button, facebook has gone one step ahead on their social plugins including Like buttons and comments to provide some nifty analytics for the users. This will go a long way for publishers using facebook social plugins to have clear idea on what value social plugins are bringing and will definitely be an aid for analytics hungry marketers and enterprises.As is case with any analytic framework, it will make prioritization and decision making easy for users. Users will have definite idea on what kind of content is doing well as far as social graph is concerned letting them prioritize and channelize their content.
Here is a brief primer on what all information you can get from real time analytics from Facebook.
Engagement Analytics :
Likes :-Number of people saw like buttons, number of clicks, like stories viewed on facebook, click throughs on liked stories to your facebook.
Comments:-number of times people saw Comments Boxes, left comments, saw comment stories on Facebook, and clicked to see the content on your site.
Demographic Data:
Insights allows a demographic split of interactions happening on your pages and thus lets you target your users in a better way for example site owners can see what age group, gender, language or country is most active in using these plugins on their sites not this is per interaction data and not per user data also Facebook gives aggregate data and not individual data.
Take advantage of this free tool so that you can learn more about how to best target your audience. As the old saying goes first measure than manage
We have been listening a lot about social payments in the last 2-3 years, with the ballistic growth of social networks and social properties , some kind of commercial activity had to set in and whenever any commercial activity sets in payments or transfer of money ( real or virtual) has to be in place,Social Gaming networks , have long experimented virtual currencies and other things, Facebook credits, Virtual credits for games are some of the interesting things happening in the space .
I recently came across a service called ‘PAY WITH TWEET’, this is an interesting use case, how social payments may evolve in future, what Pay with tweet does is it allows you access to good and services in exchange for you tweeting about that service. So in nut shell, you pay by marketing for the brand or product, the basic premise of the service is brands/services can make more money by promoting their product rather than just selling it to the user, because of inherent virality involved on various social networks.
These kind of payment method comes with all the usual baggage which all payments come with including fraud,settlement(between seller and marketer), reconciliation etc.
Pay with tweet though does not involve any money exchange currently, but i thinks this is one area they need to work on because in any payment transactions some money exchange (at certain level) should happen to make it viable and scalable .
Inspite of this it is an interesting use case , where your network on twiiter or facebook can decide how much money you can make,sounds similar to multilevel marketing in automode . where your network decides how much you can earn, though users and brands need to be careful in designing such campaigns as social networks are integrated chain based systems , where good words and bad words spread with equal speed .
In a recent comment Eric Schimdt, The CEO of Google said “ Every 2 Days We Create As Much Information As We Did Up To 2003”
This one sentence epitomizes one of the longest secular growth trend of our times the growth of internet, In the last 15 years, world wide internet population has grown from 16 million to 1650 million (growth of approx10000 percent).
Growth of Internet – The Journey so far
Internet Growth
So What are all these users doing online :
Last 5 years has also seen consolidation of traffic on internet as a result social networks and games now constitute over 33 percent of the time spent on internet. This kind of consolidation is a boon for marketers as they know have a much more clarity on where to find prospective customers and where to build engagement
Why Facebook
Amongst the social Networks , the one which has caught the imagination of everybody is facebook and if you are a marketer and you have not looked at how to use facebook to engage with your customers, here are some data points , which will surely make you change your mind
So all you marketers there, now is the time to put your heads down and create a strategy for your brand on how to get best of facebook.
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