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As Google goes on struggling with +1 Button, facebook has gone one step ahead on their social plugins  including Like buttons and comments to provide some nifty analytics for the users. This will go a long way for publishers using facebook  social plugins to  have clear idea on what value social plugins are bringing and will definitely be an aid for analytics hungry marketers and enterprises.As is case with any analytic framework, it will make prioritization and decision making easy for users. Users will have definite idea on what kind of content is doing well as far as social graph is concerned letting them prioritize and channelize their content.

Here is a brief primer on what all information you can get from real time analytics from Facebook.

Engagement Analytics :

Likes :-Number of people saw like buttons, number of clicks, like stories viewed on facebook, click throughs on liked stories to your facebook.

Comments:-number of times people saw Comments Boxes, left comments, saw comment stories on Facebook, and clicked to see the content on your site.

Demographic Data:

Insights allows a demographic split of interactions happening on your pages and thus lets you target your users in a better way for example site owners can see what age group, gender, language or country is most active in using these plugins on their sites not this is per interaction data and not per user data also Facebook gives aggregate data and not individual data.

Take advantage of this free tool so that you can learn more about how to best target your audience. As the old saying goes first measure than manage