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In a recent comment Eric Schimdt, The CEO of Google said “   Every 2 Days We Create As Much Information As We Did Up To 2003”

This one sentence epitomizes one of the longest secular growth trend of our times the growth of  internet, In the last 15 years, world wide internet population has grown from 16 million to 1650 million (growth of  approx10000  percent).

Growth of Internet – The Journey so far

Internet Growth

So What are all these users doing online :

Last 5 years has also seen consolidation of traffic on internet as a result social networks  and games now constitute over 33 percent of the time spent on internet. This kind of consolidation is a boon for marketers as they know have a much more clarity on where to find prospective customers and where to build engagement

Why Facebook

Amongst the social Networks , the one which has caught the imagination of everybody is facebook and if you are a marketer and you have not looked at how to use facebook to  engage with your customers, here are some data points , which will surely make you change your mind

So all you marketers there, now is the time to put your heads down and create a strategy for your brand on how to get best of facebook.